APPAREL DESIGN / BRANDING / CAMPAIGN
Concept Design -Apparel & Accesories
DATE
Ongoing
Snow Goose Concepts
Kith Concepts
Since polka dots are forecasted to be a big trend for 2025, I thought it would be an interesting take to utilize the spots on a Dalmatian and create Kith’s crest. I wanted to play around with negative space and blend the Dalmatian within the fabric of the shirt.
This shirt is an homage to local fruit vendors. Fruit has always been an interesting subject to me and I thought it would be interesting way to play around with Kith’s box logo in an unexpected environment. Since the material of the shirt features a washed texture, I wanted lean into that a bit more using the material of the shirt to act as shadows to showcase the wash of the shirt more.
This design is a nod to ASCII art. Translating ASCII, which is often used solely in online spaces, into a tactile/physical object I found to be a refreshing contrast. Through ASCII it sort of plays on this idea of looking from a micro and macro perspective. From far away it looks as if it’s a vector pattern or gradient, but as you get closer it reveals itself as this interesting texture of symbols.
These designs play on the idea of items you’d find in a lost and found section. Our curated personal belongings often tell so much about who we are and I wanted to explore this idea of “who would I be if I had a Kith wallet?” I consider this a quieter take on Kith identity, a wink at those who “if they know, they know.”
Explores the possible life cycle of a Kith Treats napkin. Passing flirty notes, the all-too-familiar experience of lipstick blotting, and also a bit of word play with “kiss” and “Kith.